Hollywood Online Inc. develops interactive multimedia promotional materials for major motion picture, television, music and home video companies and distributes this information through areas it has created and manages on the USA's leading online services. The Hollywood Online Network includes America Online, CompuServe and eWorld, and is expanding rapidly, with other major online services slated to join throughout 1994.
Hollywood Online is sought out by companies intent on reaching an online audience who, studies show, are heavy entertainment consumers. With one stop shopping, clients utilize Hollywood Online's turnkey design, production and distribution services to offer a full slate of multimedia information for their marketing campaigns. Online users are able to access state of the art Interactive Multimedia Kits, Digital Video Clips, Electronic Magazines, Photo Images, and full text Production Notes, on demand. Material is produced in multiple formats for viewing on Macintosh and Windows computers.
The company debuted in July 1993 on America Online with interactive movie information for Columbia Pictures' "In the Line of Fire." Recent films featured in Hollywood Online's entertainment areas are "Wolf," "The Mask," "Forrest Gump," "Speed," "Blown Away" and "Philadelphia." Hollywood Online's "Addams Family Values" Interactive Multimedia Kit was the winner in the Informational On-Line Advertising and Marketing category at the 1994 Advertising Age Interactive Advertising and Media Awards.
Hollywood Online has moved beyond motion pictures, creating and distributing innovative multimedia for CBS/FOX Video's "Dr. Who" series, Virgin Records' "BackBeat" soundtrack and score and HBO's "Dennis Miller." Additionally, the company is working with NBC Television on the development and expansion of its NBC Online areas on America Online and GEnie.
Hollywood Online is extending its service with searchable video and music databases and is preparing to add direct links to licensed merchandise and a national theatre locator.
Other features of Hollywood Online include:
* Movie Talk Forum on America Online, where members exchange messages relating to current movies, filmmakers and the film industry.
* Innovative cross-promotions.
* Special events allowing subscribers to talk online in realtime to entertainment personalities.
Online Service Member Households:
* America Online approx. 900,000+
* CompuServe approx. 2 million (worldwide)
* Prodigy approx. 1.1 million
* eWorld - Just launched; numbers not available
Users: 2-3 per household (estimate)
Hollywood Online Inc. executives include:
Steven B. Katinsky- President
Katinsky oversees new product development, multimedia and interface design, and management of online services, in addition to general management responsibilities. He has been involved in the interactive information industry since 1987 and is the developer of the Movie Hotline audiotext service, which was launched in 1991 in USA TODAY. Katinsky is a graduate of Rutgers College.
Stuart J. Halperin- Executive Vice President, Marketing
Halperin's responsibilities include marketing, client relations, production coordination and general management. A veteran entertainment marketer, he has worked for Universal Pictures, 20th Century Fox International and New Line Cinema. Prior to entering the film industry, Halperin was a newswriter for CNN in Atlanta. He is a graduate of Columbia Business School and NYU Film School.
